Top 10 online kids & baby stores in Malaysia

This is the fourth installment of our top online shopping sites in Malaysia series, shortlisting top 10 online kids & baby stores in Malaysia.

This is the fourth installment of our top online shopping sites in Malaysia series, shortlisting top 10 online kids & baby stores in Malaysia.

In case if you missed the series earlier, read below:
• Top 10 online shopping sites in Malaysia (and analyzed)
• Top 10 online fashion stores in Malaysia

Here we summarize our key methodologies in shortlisting kids & baby stores:
• Online kids & baby stores with focus on Malaysia (global sites excluded)
• Toy stores focusing on collectibles etc. for adults are not included here
• Ranked by visits to the website using SimilarWeb (desktop only, Oct 2015)

#1. Onebabyworld.com

Visits: 20,000
Time on Site: 06:07
Page Views: 8.44
Bounce Rate: 30.84%

#2. Toysrus.com.my

Visits: 15,000
Time on Site: 04:11
Page Views: 7.89
Bounce Rate: 15.83%

Read also: Which big retailers in Malaysia are doing e-commerce?

#3. Littlewhiz.com

Visits: 15,000
Time on Site: 04:52
Page Views: 6.05
Bounce Rate: 40.10%

#4. Applecrumbyandfish.com

Visits: 10,000

Time on Site: 10.16

Page Views: 9.62

Bounce Rate: 18.94%

#5. Babyland.my

Visits: 10,000
Time on Site: 15:18
Page Views: 10.60
Bounce Rate: 22.76%

#6. Babydash.com.my

Visits: 10,000

Time on Site: 03:37

Page Views: 4.61

Bounce Rate: 38.89%

#7. Fabulousmom.com

Visits: 8,000

Time on Site: 05:55

Page Views: 21.98

Bounce Rate: 17.11%

#8. Qqbabyshop.com

Visits: 8,000
Time on Site: 06:33
Page Views: 12.41
Bounce Rate: 24.81%

#9. Oshbaby.com.my

Visits: 6,000
Time on Site: 09:48
Page Views: 12.12
Bounce Rate: 17.24%

#10. Mybbstore.com

Visits: 6,000
Time on Site: 03:38
Page Views: 4.55
Bounce Rate: 48.59%

No clear leader yet in baby stores

Some of the popular online baby stores have expanded to offline by setting up physical shop, on the other way around Toysrus.com.my has been transformed from corporate website to online store in November 2015.

We remember Littlewhiz.com, Mybbstore.com etc. were market leaders a few years ago, but they haven't pulled away amidst new market entrances in recent years.

Of course, we are excluding the e-marketplace portion here and bench-marking own branded store traffic here. The average visits of top 10 kids & baby stores in Malaysia is only 10,800, not even 10% of fashion stores (182,500).

This proves that no one has yet to put in a serious effort in this segment at least in terms of online traffic (which translates into sales!), thus there is no distinct market leader yet till date.

This is clearly a category with a lot of room for improvement and opportunity!

Read also: #MYCYBERSALE 2015 results in infographic